Go To The Movie, Get The Soundtrack For Free
from the yet-another-idea dept
While we've talked about a number of different ideas for enticing more people to go to the theaters (beyond making the experience better, why not let people buy a discounted DVD of the movie they just saw as they exit the theater -- if they really liked it, many will want to own it to see again, and to see the extras). Mark Cuban, who has actually been at the forefront of many of these ideas (and, also happens to be very involved in the industry, though more on the independent side) has an interesting new suggestion. He points out that only a small number of people actually buy the soundtracks associated with movies -- but if you want to attract more people to go to the movie, why not give them the ability to download the soundtrack of any movie they go see in the theaters. Put a special code on the ticket stub that takes them to a download store -- and on that store include the soundtrack as well as extras, such as the script from the film. Obviously, this content will be spread around and can be accessed by others, but many will value the fact that by seeing the actual movie they get access to the official content. As Cuban notes, this can also be a win for the music industry, as a portion of the movie ticket sales can be used to compensate them as well. It's yet another example of the model we've discussed repeatedly: using infinite goods (music, script) to make the scarce good (seats in a theater for a show) appear to be more valuable.