by Mike Masnick
Fri, Jan 4th 2008 2:46am
Having just run into its own problems with false advertising, Verizon Wireless is now suing competitor Alltel, claiming false advertising in its commercials. The ads, such as the one here, make fun of Verizon Wireless and other mobile operators for forcing people to extend their contracts whenever they make changes, and claim that one of Alltel's advantage is the lack of such requirements.
Verizon Wireless doesn't just claim that this is wrong, its spokesperson states: "Whatever merit this comparison may have to other carriers, in the case of Verizon Wireless, the supposed 'advantage' is pure fiction." "Pure fiction" is a pretty strong claim, and it would be a lot stronger if it hadn't been absolutely true until just a couple months ago. Verizon Wireless did, in fact, force people to extend contracts, and only stopped the practice back in October when Sprint got sued over doing the same thing. And, of course, the Alltel ads began running well before Verizon was pressured into making this change. So, while it's technically accurate that these ads are false advertising now, it seems a bit excessive to describe them as "pure fiction," when they were absolutely true until just a few months ago.
If you liked this post, you may also be interested in...
- Despite Gigabit Hype, Comcast Is Facing Less Broadband Competition Than Ever
- New York City Sues Verizon For Fiber Optic Bait And Switch
- Utterly Tone Deaf To Cord Cutting, Cable Contract Feuds And Blackouts Skyrocket
- Following Public Records Request, State Legislature Votes To Make Government Contracts Secret
- Lessons From The Downfall Of A $150M Crowdfunded Experiment In Decentralized Governance