Once Again: No One Says That 'Free' By Itself Pays The Bills
from the can-we-ditch-this-myth? dept
The real problem is that people keep incorrectly thinking that when folks like myself talk about the importance of "free" that we're saying "give away everything for free and that's that." That's never been the case at all. What we (and plenty of others) have merely pointed out is that you should use "free" as a part of your business model -- and the trick is just figuring out which parts should be free and which you should charge for. Though, if you understand the economics, it's usually not that hard to figure out which is which. You would think that the head of a research firm would understand this -- especially since the column complaining that free doesn't pay the bills is available (whoops) for free online. Does Nemertes Research believe that there's no business model in television broadcasting? After all, TV shows are available for free, and I understand that some TV execs have very nice mortgages that they can pay. The fact is that just about every business model has some free components and some paid components. Getting so focused on the free components seems to blind some people to the possibility of paid components, apparently.