by Mike Masnick
Fri, Nov 2nd 2007 9:34am
Newspaper paywalls keep coming down. Just a month and a half after the NY Times dropped its paywall for TimesSelect, the Sacramento Bee is freeing its Capitol Alert service. This was actually a more interesting experiment. Launched in January of this year, it wasn't (like most paywalls) about taking content from the newspaper and hiding it behind walls, but creating a separate new service for political insiders. It was pricey, but the idea is that it would be worth it for folks like lobbying firms as it would be information that wasn't available elsewhere. Apparently, though, not enough people really were interested in paying -- especially compared to the prospect of increasing online ad revenues. So, Capitol Alert is ditching the paywall and going ad supported as of next week.
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