How Embracing Piracy Jumpstarted Brazilian Music
from the oh-look-at-that... dept
Now it looks like we can add Brazil to the list of natural examples. There, the tecnobrega music scene is on fire thanks to musicians embracing piracy. They don't just look the other way, they actively encourage it. Musicians burn their own CDs and rush them down to street vendors, begging them to sell them (without the musicians getting any cut at all). Those musicians also upload MP3s and email them to popular DJs who make mixtapes (similar to the US hiphop mixtape scene). Just like in China, the artists realize that they need to use so-called "piracy" to help them get more publicity. "Piracy is the way to get established and get your name out. There's no way to stop it, so we're using it to our advantage," according to one tecnobrega star, Gabi Amarantos. Contrary to what the RIAA and it supporters would tell you, the lack of copyright respect hasn't hurt the tecnobrega space at all -- it's made it explode. It's allowed many more musicians to make a decent living from music than via a traditional model and it means that much more technobrega music is being produced. In other words, all the stories about how a lack of copyright creates less music are, once again, provably wrong. Yet, of course, the RIAA and its supporters will continue to repeat the lie. In fact, the National Anti-Piracy Association in Brazil says that tecnobrega is a problem because it "makes light of piracy." It's not "making light" of piracy -- it's making money from piracy.