by Mike Masnick
Mon, Oct 15th 2007 11:16am
Direct marketing firm Quixtar, which some people may recognize as the online arm of well known multi-level marketing firm Amway, has apparently sued 30 anonymous online critics who disparaged the company on blogs and in YouTube videos. Quixtar is claiming that the attacks are from a group of former "distributors" who later sued the company. The distributors are currently under court order not to disparage the company -- so if these posts and videos are from them, it would be a violation of the court order. Of course, if it turns out these aren't from those distributors, then it just makes Quixtar look like a big bully. Actually, that seems likely either way. Apparently, one of the videos concerns a guy showing how Quixtar's products are much more expensive than buying the same products at a grocery store. It's hard to see how that's "disparaging" if it's factually true. Anyway, if Quixtar is trying to hide critical videos about the company, it probably has a long way to go. A quick search suggests there are an awful lot of folks out there posting negative videos about the company.
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