Mon, Jul 23rd 2007 3:45pm
With Google taking some hits over its data retention practices, its competitors are hoping that they can use the privacy issue to their advantage. Microsoft, Yahoo and Ask have all updated or clarified their policies to give users more control over what data is kept and for how long. It's great to see that the search engines are responsive on this issue, but it's hard to imagine that these moves will have a big effect on the competitive landscape. Consumers express a preference for better privacy when asked about it in studies and surveys, but they often fail to put these preferences into practice when choosing products. Of course, even if users don't switch from one site to another, the net effect of this oneupmanship should result in better privacy, if these companies stick to their word.
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