by Mike Masnick
Mon, Jul 23rd 2007 1:05am
While the recording industry continues to insist that its world is dying, the music industry continues to thrive -- even if it's not in the same way it did a decade ago. One of the more interesting things about this trend is watching how music retailers have tried to adapt to the change. Not surprisingly, it involves a lot of experimenting, and quite a bit of failure -- but record store owners seem to have realized that not adapting means certain death. One of the big trends we've seen is for record stores (usually independent ones) to recognize that it's important to become destination sites, rather than just music stores. They're also recognizing that record store employees can provide value by being trusted guides. To that end, a well-known UK music retailer is opening a new larger shop, even as many are insisting that music retailing is over. However, this isn't an ordinary record shop. Instead, it's playing up the relationship between the knowledgeable employees and shoppers, providing a lot of counterspace for visitors to talk with staff about what kind of music they might like. It's also becoming more of a destination site, with free WiFi, workshops and a stage for live performances. This certainly isn't a new idea as we've seen very similar reactions from stores for many years, but it does show how more and more of these stores are learning to adapt and change with the times, while the recording industry stubbornly goes down with its obsolete ship.
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