Thu, Jul 19th 2007 5:36pm
After quarters upon quarters of nearly flawless performance, Google has finally hit a speed bump. The company failed to meet Wall Street earnings expectations, owing to a combination of rapid hiring and unimpressive advertising sales. By the standards of any other company, this quarter would've been very strong, but since it's Google, it's held to a much higher standard. Still, the company is publicly putting on a brave face, claiming that things look bright going forward. Google's freewheeling hiring and spending shouldn't come as too much of a surprise to anyone, seeing as the company continues to aggressively recruit, all the while releasing a slew of new offerings. If the company's problems are as simple hiring too much, then the continued growth of its business should eventually make up for the extra overhead. But if the company's problems are deeper -- and some of the advertising woes suggest they could be -- then its management will be find itself in uncharted territories, as it tries to right the ship amidst a slowdown.
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