Yet Another Example Of What Happens When Lawyers And Marketers Disagree
from the there-they-go-again dept
Just last week we wrote about reasons why lawyers shouldn't be making business decisions, which generated a bit of controversy. However, the examples keep on coming. With the ongoing practice of various entertainment companies sending takedown notices to YouTube over parodies and mashups, apparently some marketers are realizing that having lawyers send out takedown notices may not actually be in the best interest of the company's marketing strategy. 20th Century Fox's lawyers sent a takedown notice for a music video praising the popular Die Hard movie series, since the video was mostly made up of clips from the first three movies. However, now that the fourth movie in the series is coming out, suddenly marketing execs at Fox are paying the band to put the video back online. Of course, when you see stories like this, it makes you wonder how the entertainment industry can get away with claiming that other such videos cause "irreparable harm."