Investments In Clean Technology Already Starting To Pay Off
from the the-double-bottom-line dept
While record amounts are being invested in new clean (or green) tech ventures, some companies are already seeing big returns in this area. Industrial conglomerate General Electric says that it's built up a $50 billion backlog for its environmentally friendly products like wind turbines and fluorescent light bulbs. According to the company, it's pitching its products as both good for the environment and its customers' profits, which is the right way to be thinking of these technologies. Meanwhile, Jeff Nolan points to the surprising news that in the US, carbon dioxide emissions actually fell in the last year, despite a strong economic expansion. Regardless of where one falls on the issue of global warming, carbon dioxide emissions serve as a good proxy for measuring energy use and efficiency. The fact that emissions are falling is a pretty good sign that the broad interest in new technology and energy efficiency are paying off.