Tesla's Battery Deal More Significant Than Just The Batteries
from the vroom dept
Electric car startup Tesla Motors has signed a deal to sell $43 million worth of lithium-ion battery packs to a Norwegian electric car company. This is a big deal for the company, as it's evidence of a growing market for the company's technology. The technology, however, is only part of the story. What's interesting is that a new generation of auto companies have business models that look more like computer makers than Detroit automakers. Instead of simply thinking about the car as the finished product, new companies in the automotive space (with Tesla being the most prominent) are able to focus on specific technology problems while nimbly swapping in and out parts made by other companies. It'll be some time before the change is complete, but it's clear that the technology itself is only part of the revolution.