Music Industry Continues To Shoot Self In Foot; Forces Pandora To Block Non-US Listeners
from the nice-work dept
It's really depressing to watch the recording industry so consistently shoot itself in the foot, focusing on capturing every immediate dollar, rather than recognizing the ability of using music as free promotion to build up the size of their market. The latest case is that Pandora.com, a popular streaming music recommendation service (which is already facing some challenges due to the new webcaster rates) is being forced to block all non-US users of its service. This is because the recording industry wants Pandora to sign separate licensing deals in every country where it has listeners -- a nearly impossible task. Anyone who's used Pandora for more than about five minutes realizes what a great service it is for the entire recording industry. It really does a good job of recommending new music to listeners -- the type of new music that fits in with what they like, and that they're much more likely to support with money. However, rather than recognizing the numerous ways that Pandora can grow their overall market, the recording industry has to shut it down since it won't pay them even more than they're already being paid. This harms the recording industry in numerous ways, and it's amazing they haven't figured that out yet.