Well, Look At That: People Still Like Going To The Movies
from the shocking dept
While the MPAA keeps coming up with bogus and easily disproved stats about what a big threat "piracy" is to their business, we've been among those who have pointed out for many years that the industry has even less to worry about than other industries. That's because the act of going to the movies is a social experience. It's about "going out" to the movies and seeing it in comfy seats on a huge screen with a great sound system. Of course, the MPAA and many theater owners are still confused and have actually made the situation worse by treating the customers like criminals. But if they provide a good entertainment experience (which includes making quality films), people will keep coming. The MPAA's stance would almost be like the RIAA claiming that the freely available music online means that night clubs will have to shut down because no one would ever go out to a club again. So, it's interesting (though not at all surprising) to find out that box office takes and theater admissions increased last year, despite all the commercials you see at the movie theaters about how you're helping to put that poor set designer out of business. Even more telling, however, is that much of that increase came from overseas, mainly in countries known for their lax intellectual property protection -- where you can often buy DVDs of the movies before they're even released in the theaters (and where you can still download the films for free). Turns out, though, that people like going out to the movies, and the more the experience is worthwhile, the more they'll go. If the movie industry stopped worrying so much (and spending so much time and money) about "piracy" and focused on improving the quality of the experience, it wouldn't have anything to worry about.