Google's NBA Airball
from the so-much-for-that-plan dept
When Google launched their online video offering, to so much hype, many people were pretty stunned by how awful it was. Adding yet another incompatible DRM to the mix certainly didn't endear anyone to the product. While most of that early focus from Google was on the paid downloads, it became clear quickly that where Google Video was catching on was with free videos, like YouTube. So, perhaps it's not at all surprising to find out that the NBA seems to have killed their deal to sell basketball videos via Google Video (though, it's not clear if people who already had paid for the downloads still can watch them). Instead, though, the article notes that the NHL is putting up hockey videos online... for free. Even better, if you go to the Google Video page for the NHL, you discover that the NHL is actually encouraging fans to upload their own fan videos, showing that the NHL seems to recognize the importance of fan-created media much more than other sports like football and baseball, who want only authorized (read: big media companies who have paid them millions) partners to create content around the games.