by Carlo Longino

Google Again Mentioned In Spectrum Speculation

from the to-the-googlephone dept

There's a minor buzz in the news this morning that Google is thinking of buying wireless spectrum in upcoming auctions after co-founder Larry Page "didn't rule it out" (via Broadband Reports) -- despite CEO Eric Schmidt later saying the company had no plans to bid. Ten days ago, the supposed motivation for Google getting its own spectrum was network neutrality concerns, and now, it's just because they love giving people free Internet access. While Google does have deep pockets, buying spectrum -- then building out a viable network -- is a huge project (for reference, Cingular spent $1.4 billion in capital expenditure in the first quarter alone, and that's not starting a network from scratch), and one that would take a hell of a lot of ad impressions to repay. This type of story pops up again and again, whether it's about somebody buying spectrum, or operating a network in unlicensed airwaves, but the reality remains the same: building out a decent US wireless network is neither cheap nor easy, and the finances of doing so, as opposed to using existing infrastructure, simply aren't compelling.

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  • identicon
    David Brantley, 21 Apr 2006 @ 10:24am

    Never count google out.

    Time and time again, google has proven that they can take on whatever task they choose quickly and effectively. If anyone is up to the task it's google. Maybe it's time to release more shares of stock?

    reply to this | link to this | view in chronology ]

    • identicon
      Badger, 21 Apr 2006 @ 3:18pm

      Re: Never count google out.

      David is right. What a company like Cingular can't do well even after $1.4 billion, I'd bet Google can reinvent with just a fraction of that investment.

      Google has shattered every expectation and silenced every naysayer they've encountered so far, and they don't seem very tired of doing that. If Google does move in this direction, you can rest assured that they'll set a new benchmark.

      reply to this | link to this | view in chronology ]

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