Google Tosses Out Pocket Change To Get Clickfraud Suit To Go Away
from the making-it-go-away dept
Last year, some advertisers sued a bunch of paid search companies for click fraud, which seemed like an odd target -- because it's not like the search companies can successfully stop all clickfraud, and most are pretty good about paying back money in cases of clear clickfraud. Apparently, though, instead of letting the suit run its course, Google has been able to work out a decent settlement to make the case disappear -- and, potentially, protect it from future cases. Basically, it sounds like they're just more willing to give advertisers additional advertising credit when click-fraud is suspected. It makes sense for Google to get this problem to just go away, but it will be interesting to see if this just emboldens other advertisers to push forward similar cases to see if they can get even more.