Google Tosses Out Pocket Change To Get Clickfraud Suit To Go Away

from the making-it-go-away dept

Last year, some advertisers sued a bunch of paid search companies for click fraud, which seemed like an odd target -- because it's not like the search companies can successfully stop all clickfraud, and most are pretty good about paying back money in cases of clear clickfraud. Apparently, though, instead of letting the suit run its course, Google has been able to work out a decent settlement to make the case disappear -- and, potentially, protect it from future cases. Basically, it sounds like they're just more willing to give advertisers additional advertising credit when click-fraud is suspected. It makes sense for Google to get this problem to just go away, but it will be interesting to see if this just emboldens other advertisers to push forward similar cases to see if they can get even more.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    GoldenDragon, Mar 8th, 2006 @ 6:19pm

    No Subject Given

    it seems to me that although this does sound like Google being nice, or not wanting to put the effort into the case and make a big deal of it, it may backfire on them. I believe that if they get a reputation for doing this repeatedly, many people may abuse the system you'll get Clickfraud-fraud. This, in addition to an increase in reporting clickfraud incidents.

    reply to this | link to this | view in thread ]

  2. identicon
    Andrew Strasser, Mar 8th, 2006 @ 7:18pm

    Money talks...

    That's business and they do have a good working relationship with many people right now. Just look at their beta programs. Talk about someone who knows everyone.

    reply to this | link to this | view in thread ]

  3. identicon
    Andrew Strasser, Mar 8th, 2006 @ 7:19pm

    also I found this in G-mail...

    Chat history: Save chat history in my Gmail account - your chats will be saved under "Chats" in your Gmail account
    Don't save chat history in my Gmail account - your chats will not be saved or searchable in your Gmail account (as you're chatting with someone, you can go "Off the Record" if you don't want them to save their chat history either.) Learn more

    reply to this | link to this | view in thread ]

  4. identicon
    Advolution, Mar 9th, 2006 @ 2:00am

    Time for an Advolution?

    Advertisers may wish to consider moving some of their ad budget to Advolution ("the benefits of pay-per-click, but without the actual pay-per-click" - and thus no click fraud)

    reply to this | link to this | view in thread ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
Insider Shop - Show Your Support!

Hide this ad »
Essential Reading
Techdirt Deals
Techdirt Insider Chat
Hide this ad »
Recent Stories
Advertisement - Amazon Prime Music
Hide this ad »


Email This

This feature is only available to registered users. Register or sign in to use it.