Mobile "Marketers" Ready To Unleash Spam

from the like-spam-but-more-annoying dept

Apparently three million Americans have opted-in to receive ads on their mobile phones, says the COO of a "digital marketing firm" from -- you guessed it -- Florida. That number seems awfully high, but even if is legit, the company's ideas on how to market to those people are way off-base. All it sees is a pool of people, ready to have any and every advertising message crammed down their throat, but that's the kind of broadcast-style thinking that will destroy mobile marketing. It's all centered on the idea of a captive audience, and the thinking is that since people have their phones with them all the time, they're constantly captive and available to spam, er, advertise to. Put that sort of instrusive marketing is becoming less and less effective, and mobile marketers must engage their audience rather than just interrupt it. The guy from the marketing firm says "because they sign up for the service, the messages aren't seen that often as spam." Right -- constantly getting interrupted by random text messages from whatever company that buys a list of phone numbers won't be seen in even that good a light by consumers.

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  • identicon
    Andrew Strasser, 11 Jan 2006 @ 6:21pm

    You would certainly hope they realize...

    I mean I would think they would somehow take some kinda of timeframe thing into consideration if they were using their heads....

    reply to this | link to this | view in chronology ]

    • identicon
      Mark N, 11 Jan 2006 @ 11:00pm

      Re: You would certainly hope they realize...

      You do realize that they arent using their heads. That, infact, they are using the brain inside their wallets?

      reply to this | link to this | view in chronology ]

      • identicon
        thecaptain, 12 Jan 2006 @ 5:21am

        Re: You would certainly hope they realize...

        actually, they aren't stupid. Don't underestimate these sleezeballs.

        They KNOW people will be annoyed, but they also know it'll work because you just know there's enough morons out there to make this sort of thing pay.

        Even in this day and age, there's tons of people who religiously read all their spam emails and many of them do have cellphones.

        reply to this | link to this | view in chronology ]

  • identicon
    I'm Gonna Be Pissed, 11 Jan 2006 @ 9:12pm

    No Subject Given

    The first time I get a spam from one of these assholes and I have to pay a dime for it, I will personally hunt them down and insert my cell phone up their ass!

    reply to this | link to this | view in chronology ]

  • identicon
    haggie, 12 Jan 2006 @ 10:12am

    No Subject Given

    We should saw off Florida at the border and push that stinking trash barge into the Atlantic.

    reply to this | link to this | view in chronology ]

    • identicon
      Sounds good to me, but..., 12 Jan 2006 @ 7:16pm

      Re: No Subject Given

      They would just use wireless or satellites or something like that to get the crap out.

      reply to this | link to this | view in chronology ]


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