Forget A La Carte Channels -- Unbundle The Shows
from the who-needs-a-channel? dept
With lots of folks suddenly debating a la carte channels for paid TV systems, thanks to the FCC's sudden change of heart, it looks like Tom Evslin has come over to our view that it isn't the bundles that are outdated, but the concept of the channel. Evslin predicts that the next generation of children will have no concept of what a channel is because they'll just subscribe to shows individually. The thing is, just as setting up a la carte channels would mean a big change for cable companies, setting up the ability to subscribe to individual shows would be an even bigger leap. That's why it's unlikely the cable companies will be the first to go there (though, they've done some experiments with on-demand shows). It's the perfect way, however, for the telcos pushing IPTV to jump into the game, by offering something a lot more interesting and different than just a cable copycat.