Sony Discovers How The Internet Makes Region-Specific Strategies Useless
from the oops dept
You would think, by this point, people would realize that country or region specific sales tactics don't really work so well. The internet has made it so it's nearly impossible to keep something offered in one country from showing up in another. Of course, Sony apparently didn't get the memo. In releasing the popular PSP in country-specific launches, they're now left dealing with the fact that devices are being sold into countries where the gaming device hasn't be launched. Amusingly, Sony's claim against companies selling the devices in the UK is based on the idea that the grey marketers are violating trademarks. They would have a stronger claim if they actually had the trademark on "PSP" in the UK -- but they don't.