Amazon Stretches The Long Tail Even Longer

from the print-now dept

There have been many efforts to create "print on demand" solutions -- though, often these have been done by brick and mortar book stores looking to come up with ways to compete with Amazon and other online sellers. However, most of these in-store print-on-demand offerings have never gotten very far. So, wouldn't it be amusing if the company that actually made print-on-demand make sense was Amazon itself? The company has now bought a print on demand company that will make it easier for Amazon to sell books with less demand -- since they won't have to stock any inventory. It's yet another sign that Amazon recognizes the importance of the long tail, in that this should let them sell books even further out on the tail, with little inventory expense to itself.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Alex Choo, Aug 23rd, 2005 @ 7:53am

    Searching Amazon's Long Tail


    We have created a search engine that will search for products within Amazon's long tail.

    Our blog has the details.

    reply to this | link to this | view in thread ]

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