There have been an increasing number of "filler" stories from reporters who need something to write about and notice a 419 scam email in their inbox and decide to write the scammer back. Either these reporters don't realize that this article has been written 100 times before, or they just don't care. However, a group of other folks have decided that instead of using the experience to write up an article, they're going to do their best to publicly humiliate 419 scammers. It's turned into something of a sport for many - who create elaborate personas and stories in order to scam the 419ers themselves. Of course, they're trying to trick them out of their dignity, rather than their money.