Kodak Notices People Really Dig This Digital Stuff

from the slowly,-but-surely... dept

For many years, we've been hearing Kodak say that they understand how digital technologies are a threat to their film business and how they were maneuvering to deal with that. However, it was clear that they were having trouble weaning themselves off their film cash cow and were letting others really take the lead in digital photography. In some ways, this probably made sense - since the time frame for the "death of film" has been greatly exaggerated, and there was no reason Kodak shouldn't continue to profit off of it while they could. However, now they're saying that they really, really (no, really) believe in the power of digital and are shifting their entire business to focus on digital technologies. Step one in this field is to take on the printing companies, but they're looking at many different possibilities with the idea that they are not going to fallback on their film business any more. It's a big task to make such a big shift, so it will be interesting to see how well Kodak pulls it off. Still, it's better than fighting all the way until the bitter end, and it's good to see them announce a definitive break with their film roots, as that should set the overall focus of the company in a much more forward-thinking manner.

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  • identicon
    Brad, 25 Sep 2003 @ 2:50pm

    RIAA

    If only the RIAA would do the same. They would still be here in ten years.

    reply to this | link to this | view in chronology ]

  • identicon
    Dan DiPasquo, 25 Sep 2003 @ 3:17pm

    Ofoto

    Kodak moved into the digital business a couple of years ago with their purchase of Ofoto.

    reply to this | link to this | view in chronology ]

    • icon
      Mike (profile), 25 Sep 2003 @ 3:21pm

      Re: Ofoto

      Yeah, I said they've made efforts in the space. They had done so well before they bought Ofoto. However, they were still mainly based on their film business.

      What's big about this announcement is that they're now admitting that they are no longer going to focus on their film business and, in fact, are seeing that as an obsolete offering.

      That's quite different than just putting your toes into the digital photo business.

      reply to this | link to this | view in chronology ]

  • identicon
    dorpus, 25 Sep 2003 @ 5:14pm

    Other digital players should worry

    Kodak has decades of experience in optics and color chemistry, so much so that they are considerably ahead of academic (i.e. public domain) knowledge on anything related to imaging. Only PhD's are considered for most jobs at their headquarters. When they start making digital cameras with better colors, better optics, other companies should worry.

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 25 Sep 2003 @ 6:26pm

      Re: Other digital players should worry

      Actually, I've used two different Kodak digital cameras in the past and my favorite thing about them was the really great colors that other digital cameras didn't seem to often match.

      reply to this | link to this | view in chronology ]

      • identicon
        not dorpus again, 26 Sep 2003 @ 7:33am

        Re: Other digital players should worry

        the basic problem with kodak digital cameras is that they are designed by dorks/nerds ie completely lack any of that porsche/good looks type stuff. while they might be functional, they are not attractive. this is where the japs have it all over them. that and kodork is very arrogant/greedy.

        reply to this | link to this | view in chronology ]


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