Kodak Notices People Really Dig This Digital Stuff
from the slowly,-but-surely... dept
For many years, we've been hearing Kodak say that they understand how digital technologies are a threat to their film business and how they were maneuvering to deal with that. However, it was clear that they were having trouble weaning themselves off their film cash cow and were letting others really take the lead in digital photography. In some ways, this probably made sense - since the time frame for the "death of film" has been greatly exaggerated, and there was no reason Kodak shouldn't continue to profit off of it while they could. However, now they're saying that they really, really (no, really) believe in the power of digital and are shifting their entire business to focus on digital technologies. Step one in this field is to take on the printing companies, but they're looking at many different possibilities with the idea that they are not going to fallback on their film business any more. It's a big task to make such a big shift, so it will be interesting to see how well Kodak pulls it off. Still, it's better than fighting all the way until the bitter end, and it's good to see them announce a definitive break with their film roots, as that should set the overall focus of the company in a much more forward-thinking manner.