Intel Sponsoring Video Game Players
from the video-games-move-towards-professional-sports dept
As video games get bigger and bigger, they're going to become increasingly similar to professional sports. And, of course, one way athletes make money is through sponsorships and endorsements. In the video gaming world, Intel has now jumped into this market by agreeing to a sponsorship deal with an 18-year-old video gaming champ. The guy has apparently won international competitions in Unreal Tournament, and Intel will expect him to use and promote Intel-based equipment at competitions over the next year. The real turning point will be when a non-technology, consumer products company decides to sponsor a video game champion.