Where Does The Aeron Chair Fit Into The History Of Dot Coms?
from the what-to-expect-from-a-dot-com-failure dept
What's the first thing you should look for in the offices of a failed (or failing) dot com? Maybe you should see how many Aeron chairs they have. A somewhat obsessed "expert" has determined that any company that has more than 10 Aeron chairs falls into the stupid pile. These chairs retail for something around $700 and seem to be the classic symbol of dot com excess. A friend of mine recently was telling me about a somewhat new (but fairly well hyped) San Francisco startup that he says hasn't figured out that it's not 1998 any more. Part of the proof? Everyone there has an Aeron chair.