Mercata Shutting Down

from the say-goodbye-to-the-group dept

Online group buying site Mercata pulled its IPO last night, and announced today they're shutting down at the end of the month. I was wondering what that meant for competitor MobShop who had announced a few months back that they were shifting focus to become more of a B2B play. Here's another article with plenty of quotes from MobShop's CEO about Mercata's failure. He basically says that Mercata needed to spend even more money to really build their brand. He is happy, however, that they spent so much money popularizing the idea of group buying (even though it may now be associated with failure).

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
Insider Shop - Show Your Support!

Hide this ad »
Essential Reading
Techdirt Deals
Techdirt Insider Chat
Techdirt Reading List
Hide this ad »
Recent Stories
Hide this ad »


Email This

This feature is only available to registered users. Register or sign in to use it.