Two-Thirds Of Music Execs Say It Would Be Good To Ditch DRM… Yet It Persists
from the tipping-the-balance dept
DRM remains a hot issue, with the debate punctuated by all sorts of doublespeak from record label execs. But a new piece of research says that two-thirds of music industry executives think removing DRM from digital tracks would increase sales A couple of points here: first, we salute them on their keen grasp of the obvious, that making things easier for consumers and making their products more useful and valuable might help them sell more. Second, if the stats are accurate, we’re once again left asking why don’t they get on with things and start selling unrestricted tracks? Seventy percent of those surveyed believe that the best future for downloaded music is in tracks that can play on as wide a range of devices as possible. While we’re stating the obvious, the best way to do that isn’t to keep developing new DRM schemes, it’s just to ditch it all together. The survey would seem to indicate that there’s some recognition that things need to change in the industry, at least from some people. But to interpret that as a realization that the fundamental economics of their business has changed, and indeed that people will take some action, may be a stretch.