The Death Of The Album Has Been Exaggerated
from the if-you-market-properly dept
The common wisdom you hear these days is that the concept of the "album" is dying thanks mainly to the ability to obtain single songs (whether through legal means or not). However, some are beginning to challenge that thinking. Bandcamp, a fantastic service for musicians we've discussed before notes that their sales data bucks the trend: full albums outsell single song downloads on the site. There are a few reasons why:
- Most Bandcamp artists are indie and attract fans more interested in complete works than the average Hannah Montana/Lady Gaga flavor of the moment consumer
- You can listen before you buy via Bandcamp. Not just 30 second samples, but rather the whole album.
- iTunes and others price most CD's at $10. Bandcamp artists have found that name your own price with a $5 minimum is a real sweet spot.
- iTunes and others encourage single track purchases with page layouts, buy buttons and featured tracks