Redlasso Sued By NBC Universal And Fox For Making It Easy For People To Promote NBC Universal And Fox

from the you-must-pay-us-to-promote-us dept

Redlasso is an interesting company. Something of an online "clipping" service for television content, it has a nice web feature that allows users to do a search and find a relevant clip -- and to also embed that clip in your own website. It's been used to great effect by various sites that want to provide commentary on certain television content. The actions by Redlasso don't seem all that different than some old school TV clipping services, but (once again) the addition of "the internet" to the situation throws a legal wrench in things. NBC Universal and Fox are now suing Redlasso for violating copyrights.

This is especially odd since TV stations are in the business of attracting viewers, and giving people an easy way to promote your content to others (at absolutely no cost to you) would seem like a good plan for attracting more viewers. However, it would appear that the execs suing believe that companies should have to pay TV studios to promote their TV shows. Since it seems unlikely that the TV execs will recognize this any time soon, this particular case will hinge on the question of whether or not Redlasso can prove its claims that this use of clips is fair use. Update: As noted in the comments, the Redlasso has agreed to shut down the site, at least for now.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    wasnt me, Jul 25th, 2008 @ 9:05am

    this is the usual C**P that the Multimedia giants try to pull off.
    they see 30 seconds of material the own rights to and issue take down notices, with out thinking about any positives effects those clips might bring to them.

    I wasn't familiar with redlasso before this article but it seems that redlasso doesn't host any of the material it merely links to them(I could be wrong on this).

    results of the lawsuit should be interesting.
    Redlasso's response: http://corp.redlasso.com/press/Redlasso-052908-01.pdf

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    GANBO, Jul 25th, 2008 @ 9:12am

    More Stupid Execs

    FREE promotion is a great thing for all parties. As long as the Redlasso is not selling the 'content', why should the studios care. Oh, that's right, the "Studios" are GREEDY and have no clue!!!! GO Redlasso!!

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Joseph Weisenthal, Jul 25th, 2008 @ 9:39am

    And now they've been shut down

    Just a few minutes after you posted this, they announced that they're shutting down.

    http://www.paidcontent.org/entry/419-redlasso-closes-controversial-site-for-now/

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Emilio, Jul 25th, 2008 @ 10:37am

    Cool, I hadn't heard of them before.

    Bookmarked, in case they manage to tell NBC et al where to go stick it...

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    W. Dan Chance, Jul 25th, 2008 @ 10:37am

    Redlasso

    I agree with you that Redlasso was doing NBC and FOX a service by extending their reach into the market at no cost to NBC and FOX. Let's hope the judge is not in the pocket of the networks.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Mark Baratelli, Jul 25th, 2008 @ 10:40am

    Give it time

    Seems like they'd be fine with Red Lasso if they had the proper agreements in place with the actors and writers and producers of the shows. But currently, I bet they don't. So maybe Red Lasso could go in and act as consultant on the issue and explain the benefits and then the companies could then put into motion what needs to be settled on their end....?

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Scote, Jul 25th, 2008 @ 10:45am

    This is sort of funny. The industry routinely uses clipping services to monitor the competition and now they are suing a clipping company because it is on the internet.

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Anonymous Coward, Jul 25th, 2008 @ 10:55am

    Copyrighted material is copyrighted material... What is wrong with you people? If they did not get permission to use and show the copyrighted material then they should not be showing it, using it etc.

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Anonymous Coward, Jul 25th, 2008 @ 11:08am

    ...and this what happens when you allow lawyers (whom need to justify their continued existence)to run your business.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Carme, Jul 25th, 2008 @ 12:57pm

    First, Universal and Fox are certainly within their rights in demanding to get paid. For their product there is a specific rule - copyright - that (generally) says that if someone does something useful with it they can demand to share the profits. This is not an abuse of copyright, it's using it for its original purpose - making the content more valuable to the creator. So if there's a problem here it's with copyright itself, not some misuse.

    Second, we should encourage studios to seek new up-to-date business models, like licensing content for web usage to someone - like Redlasso - that knows how to monetize it, and sharing the profits. That sounds like a smart and viable way to recoup their investment in content creation. But when they do that you admonish them and tell them to go back to their old business model (of selling shows to cable channels) and hope that the new business models built around their content by others will somehow help their old one. Taking them to task for daring to try and step out beyond their old business model just doesn't make sense.

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    Kyros, Jul 25th, 2008 @ 1:13pm

    Fair Use

    Ok, 30 second clips? Wouldn't that maybe possibly fall under...FAIR USE? Have we completely forgotten that? 30 seconds of clip footage != copyright infringement. It's one thing to use 30 minutes, a whole different to use 30 seconds, especially to promote something.

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    Anonymous Coward, Jul 25th, 2008 @ 11:02pm

    Re:

    Fair Use is Fair Use... what's wrong with you?

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    JFG, Jul 26th, 2008 @ 8:45am

    Fair use and Promotion

    Actually, it depends on the original piece: a lot of broadcast material is very short and a 30 second clip of a 35 second piece is not necessarily fair use. On the other hand, if you take a 30 second clip out of context from a 5 minute piece, you may present a very distorted image of the author's intent. The clips are often used to ridicule, make fun of, or argue with the broadcast material, so that's not always "promoting" the material. Now, the broadcast material, especially from these stations, will most likely deserve it, but that does not mean they don't understand what it does to them.

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    John Wilson, Jul 26th, 2008 @ 9:26am

    Re:

    The point you're missing, Carme, is that these two companies aren't embracing a new business model or offering RedLasso a license they're shutting it down.

    No new business model just same sh*t different day.

    I'd be more impressed if they had tried exactly what you propose but they haven't.

    Oh yeah, and what the hell happened to fair use?

    ttfn

    John

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Frederick Twain, Aug 11th, 2008 @ 11:34am

    Hope for Redlasso

    Online Tivo with Redlasso?

    This article points out possible Redlasso business responses to an August 4 court decision involving Cablevision cable company. It appears that Redlasso may not die after all.

     

    reply to this | link to this | view in thread ]

  16.  
    identicon
    Frederick Twain, Aug 12th, 2008 @ 4:31pm

    Hope for redlasso

    http://www.atelier-us.com/media-entertainment/article/online-tivo-with-redlasso

    This article points out possible Redlasso responses to an August 4 court decision involving Cablevision cable company. It appears that Redlasso may not dissolve after all.

     

    reply to this | link to this | view in thread ]

  17.  
    identicon
    colo, Jun 3rd, 2009 @ 9:37pm

    cool summer days

    Plastic products made by injection molding services with low costs and supeior quality Shoring scaffolding for construction is a very useful tool. Books printed by China printing is very good quality and good prices.

     

    reply to this | link to this | view in thread ]

  18.  
    identicon
    China Printing, Jul 29th, 2010 @ 1:37am

    FREE promotion is a great thing for all parties. As long as the Redlasso is not selling the 'content', why should the studios care. Oh, that's right, the "Studios" are GREEDY and have no clue!!!! GO Redlasso!!

     

    reply to this | link to this | view in thread ]

  19.  
    identicon
    China Tent, Oct 8th, 2010 @ 11:28pm

    I am totally agree with your oppinion.this blog post is very encouraging to people who want to know these topics.

     

    reply to this | link to this | view in thread ]


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