Growing Number Of ISPs Injecting Own Content Into Websites
from the this-is-not-a-good-trend dept
With growing concerns over companies like Phorm and NebuAd enabling ISPs to insert their own ads into your web surfing, some researchers decided to see if this is already happening -- and were surprised to find it more prevalent than they expected. It's still not a huge number, but in tests, they found that there definitely are some ISPs already using such technology to inject ads, though they tend to be smaller "no name" ISPs. The one big exception was XO Communications -- though XO claims that any ad injections must be done by downstream resellers of its wholesale service. Either way, this ought to raise some questions about what rights ISPs have to get in the middle and alter the data that you requested and which was served by a third party.