BBC To ISPs: Don't Traffic Shape Me, Bro
from the name-and-shame dept
While there have been some complaints from ISPs about how much bandwidth the BBC's iPlayer offering takes up, the BBC is being rather aggressive in responding. mike allen writes in to let us know that the BBC has announced that it will publicly "name and shame" any ISP that tries to traffic shape in a way that harms its iPlayer offering. As the BBC's Ashley Highfield says: "Unlimited broadband should mean unlimited." He then goes on to suggest that other websites also agree to name and shame traffic shaping ISPs: "Content providers, if they find their content being specifically squeezed, shaped, or capped, could start to indicate on their sites which ISPs their content worked best on (and which to avoid)." Sounds reasonable enough. Of course, you might say that if all ISPs agree to traffic shape, then naming and shaming them won't do much good. But, if there's a truly competitive market, that would simply open up the opportunity for one ISP to publicly claim that it wasn't traffic shaping, and then happily watch customers come running.
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Different ISP, Same Pipe
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Good on em!
However, it has be done with brutal HONESTY. One ounce of inaccuracy and you wind up making a mockery of yourself. So I hope that everyone that takes part in this name and shame effort has clean hands before they start, and they keep their hands clean throughout.
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Re: Different ISP, Same Pipe
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Re: Different ISP, Same Pipe
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having read the article several times
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Capital idea
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Invasion of the Traffic Shapers
Don't forget that the US Govt has allowed temporary monopolies (phone) and local monopolies (cable) when appropriate, and rescinded them later when appropriate to the times. It's prob'ly time for it to step in again for the customers' sake, and stop this rapacious shaping/tazing of the customer.
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Re: Good on em!
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Re: Invasion of the Traffic Shapers
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Typical arrogant American twat.
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Now, if just 25 of those 1000 subscribers start flooding the network, they screw up the quality of service for every other customer that is using their connection in a foreseen manner. The ISP could buy more bandwidth, but that extra pipe has to get paid for somehow, and that means your ISP subscription will go up. The more effective and economical way of dealing with the issue would be to cap the offenders.
So, here's the question I'm proposing: Is the BBC's iPlayer tool maybe pushing the Internet too hard? People see ISP's as just out to make money, but truthfully after wholesale prices profit margins of subscriber accounts are pretty thin. The BBC telling ISPs to simply "add bandwidth because we're doing something that demands it" is a bit arrogant and selfish, as it's going to end up hurting the subscriber in the end with higher prices.
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Plus ISP's should not advertise "unlimited" if it isn't "unlimited". :)
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Re: 1000 subscribers to OC3
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Besides, if ISPs go around letting their marketing teams make promises that their infrastructure can't keep and then try to paper over the cracks in a way that hurts someone else's business, the BBC has as much right to complain as a private company.
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