The silly levels of hype about Second Life as a business tool have died down over the last few months, as companies realize there's often little value in setting up shop there beyond the initial PR benefits. However, the WSJ would have us believe that a growing number of companies are conducting job interviews inside Second Life. Perhaps if companies are hiring for jobs working on their in-world properties, such interviews make sense, but it's hard to see the benefit of interviewing for other positions there. For instance, one guy says he spent several hours building his avatar and trying to figure out how to get around Second Life, then couldn't figure out how to get the avatar to sit down in a chair during his interview. The job he was interested in? Executive chef for a large food-service company. It would seem that the interviews become largely about the prospective hire's ability to manipulate their avatar and get around Second Life, which seems largely irrelevant to most people's jobs (unless, perhaps, they're the Dell employee responsible for passing out free in-game trees on Earth Day).
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