One of the keys to recognizing the new business models opened up by a lack of scarcity is the importance of linking scarce and non-scarce components. For musicians, we've often pointed out that an important scarce component are concert tickets, and, in fact have suggested that musicians can do quite well by offering incentives to people willing to pay musicians for their music by doing things like offering them early access to concert tickets (or even special private concerts). It appears that Bon Jovi is going this route. For fans who buy the iTunes version of the band's latest album, they'll have the first opportunity to buy concert tickets. In other words, the band is adding more incentives to make it worthwhile to pay for the download, just as folks like Trent Reznor are coming up with ways to make it worthwhile to buy a CD. For all the whining from the recording industry that DRM or brainwashing were the only ways to convince people to buy music again, it seems pretty clear that that's not true. Oh, and by the way, as many of us have been predicting, even as CD sales dwindle, the live music business is booming -- which is exactly the opposite of what the recording industry has been saying. When do we get an apology?
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