In keeping with the trend of IT companies getting hip to environmental issues, IBM has announced a new program designed to make corporate data centers more environmentally friendly. The company will invest $1 billion to redo its own data centers along with those of its customers, so that they consume less power. The move fits with a pledge that the company had made earlier to reduce its greenhouse gas emissions. But even in the absence of today's environmental panic, it just makes good business sense to find ways to reduce power, since energy savings are cost savings. There really doesn't need to be an environmental angle at all, since companies don't typically need to have their arms twisted to convince them to save money. More innovation in the area of power consumption is definitely a good thing, but couching it as an environmental effort is more about marketing than anything else.
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