(Mis)Uses of Technology

(Mis)Uses of Technology

by Carlo Longino




Latest McDonald's Giveaway Prize: Spyware

from the not-lovin'-it dept

McDonald's Japan came up with what it certainly thought was a great promotion recently: print a code on its soft-drink cups, then get users to send in a text message with it to see if they'd won one of 10,000 MP3 players pre-loaded with 10 free songs. But not only were the MP3 players some junky-looking McDonald's-branded model, but they came with an added bonus: spyware. Apparently the devices were laced with the QQPass trojan, which logs keystrokes and passwords. McDonald's Japan has apologized and set up a hotline for affected consumers to call. Just what good that will do remains to be seen if a consumer's passwords for financial sites have already been stolen. Ah, those halcyon days when all you had to worry about from McDonald's giveaways was keeping babies from choking on their small pieces...

41 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

  • Oct 16th, 2006 @ 4:28am
    by thecaptain

    The article is a little light on details.

    Does anyone know if this was done on purpose (ie: Because of some really moronic marketer who might have thought this was a good idea?) or due to a hacker or wannabe who works there?

    At this point I would have NO trouble believing a marketting exec or a committee of them sitting around and thinking this is a GREAT idea.

    sigh

    (reply to this comment) (link to this comment)

    • Oct 16th, 2006 @ 8:24am

      Re:

      by beeurd

      I doubt it was on purpose.
      As a manager for McDonalds, i've had to endure lectures on how hard the company works to avoid bad publicity, because lets be honest now, McDs don't really need to do anything to get bad publicity. So the thought of them risking something like that knowing it could backfire just doesn't add up to me.

      (reply to this comment) (link to this comment)

      • Oct 16th, 2006 @ 9:02am

        Re: Re:

        by JustMe

        Yup. And Elvis eats at your McDonalds daily.

        (reply to this comment) (link to this comment)

      • Oct 16th, 2006 @ 9:12pm

        Re: Re:

        by Anonymous Coward

        I work in McDonald's US IT and know the guy currently in charge of APMEA (Asia-Pacific-Middle East - Africa) IT. There's no way this was intentional on McDonald's part.

        I'm 100% speculating, but the "gold" load was probably infected at the factory where these things were assembled. If intentionally infected, it was someone working on the image in the factory, not someone in McDonald's managment.

        (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 5:25am
    by JustMe

    I ORDERED THE KEY LOGGER WITH CHEESE! Geeze, will this outfit ever get anything right?

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 5:27am

    I'm lovin it!

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 5:27am

    Big mac is watching

    by Anonymous Coward

    I'll be scared when my big-mac connects to the internet via wi-fi and transmits vital data such as temperature of burger, obesity of purchaser, seating positions and length of meal.

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 5:33am
    by Anonymous Coward

    so why exactly were people prompted to enter in their passwords for financial sites on an MP3 player with apparent hidden wireless phone home capabilities?

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 6:04am
    by ConceptJunkie

    In Soviet Union, capitalists spy on you. Wait...

    I'm glad I finally figured out years ago that McDonald's sucks all the joy out of their food and sells it to places like Wendy's on the side. I'm no food snob, but the last time I ate a Big Mac (in the mid 90's), I felt afterwards like I had eaten something, and I remembered the act of eating, but no sensation of taste or enjoyment remained in my mind.

    I'm no food snob, but that was horrible. That McDonald's has to resort to all these giveaways to entice customers is no surprise to anyone. If they would get back to selling food people want, maybe they could give their hyperactive marketing department a little breather.

    (reply to this comment) (link to this comment)

    • Oct 16th, 2006 @ 6:11am

      to: concept junkie

      by mousepaw

      amen

      (reply to this comment) (link to this comment)

    • Oct 16th, 2006 @ 6:17am

      Re:

      by Bobby Cannon

      I'm no food snob...
      I'm no food snob...

      Haha, no one said you were. Stop being so self conscious.

      (reply to this comment) (link to this comment)

    • Oct 16th, 2006 @ 9:39am

      Re: ConceptJunkie

      No kidding the food is bad, but you talk like they're on the verge of bankruptcy. This is McDonald's we're talking about. They could afford to build a frigging restuarant on the moon if they felt like it.

      Trust me, they'll sell plenty of 'burgers' with or without the MP3 players.

      Food snob.

      (reply to this comment) (link to this comment)

    • Oct 19th, 2006 @ 11:18am

      Re: ConceptJunkie

      by Rick

      "If they would get back to selling food people want, maybe they could give their hyperactive marketing department a little breather."

      It's called Chipotle.

      (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 6:05am

    D'UH

    by Mike F.M

    The spyware would have been transmitted to the user's PC when they connected it to add more songs.

    (reply to this comment) (link to this comment)

    • Oct 16th, 2006 @ 6:36am

      Re: D'UH

      by Anonymous Coward

      and how exactly would that happen? not on my pc it wouldn't. it's a removable drive no matter how you look at it, so at most, even with an autorun.inf, my pc asks me what I want to do, which is usually something like:

      1. Open folder to view files
      2. Run pointless_application.exe

      which would you do? oh wait, you're probably an idiot.... nm

      (reply to this comment) (link to this comment)

      • Oct 16th, 2006 @ 7:11am

        Re: Re: D'UH

        by Max

        Well, considering what McDonalds 'food' might do to human brains, I'm opting that at least 50% would chose alternative 2...

        Seriously though, a lot of people that would be getting these prices might be very tempted to click some 'McDonalds Fun & Games.exe" found on their McDonalds giveaway.

        (reply to this comment) (link to this comment)

      • Oct 16th, 2006 @ 8:31am

        Re: Re: D'UH

        by Mike F.M

        There are going to be some people out there who would run the program (curious people or idiots) ... probably the same people that haven't figured out how crap McDonalds food is by now.

        Does anyone know what music came with the things?

        (reply to this comment) (link to this comment)

      • Oct 16th, 2006 @ 8:42am

        Re: Re: D'UH

        by Brad Eleven

        The Curse of Superior Intelligence:

        In direct proportion to your intelligence percentile in a population of any size, other people appear as stupid to you.

        (reply to this comment) (link to this comment)

      • Oct 16th, 2006 @ 10:18am

        Re: Re: D'UH

        by hacker_1337

        A trojan can be inbedded in an mp3 file, the code would execute when the file was double clicked then the mp3 would play in media player, the user would never know what happened. you dumbass

        (reply to this comment) (link to this comment)

        • Oct 16th, 2006 @ 9:45pm

          Re: Re: Re: D'UH

          by Anonymous Coward

          I guess avoiding malware for dummies should be sent to all the idiots that were infected. CH1: common sense; CH2: not using shitty DRM capable media players; CH3: autorun junk programs you don't need to begin with are pointless.

          Don't forget to send this new "... dummies" book to that idiot "hacker" up there. He must've been infected by a kids meal from japan. sorry dude, but you need schoolin'

          While we're at it, who is planning on letting the macincrap users in on the fact that they keep blabbing about being malware resistant and people will finally take notice and start writing malware for macs.... only one reason it hasn't happened yet... there aren't enough of you morons using macs for it to be profitable, or even to matter at all. yeah, keep pushing your macs ;)

          (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 6:17am
    by drjones

    Does that even qualify as spyware?

    People have been thrown in jail for less. Really. That has gone a step beyond your typical spyware app, wich monitors and reports your browsing habits etc to a marketing company.. this *is* cyber crime.

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 6:30am
    by Anonymous Coward

    WTF

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 7:22am

    McDonalds

    by Rabid Wolverine

    I hate their food.

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 7:43am
    by Doppel

    I quite enjoy the occasional Big Mac and fries..

    I just thought I'd add the comment for balance..

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 7:52am

    McD

    by Joe

    over 99 billion (trojan) horses served

    (reply to this comment) (link to this comment)

    • Oct 16th, 2006 @ 8:23am

      Re: McD

      by Chris

      roflol, Wendys is so much better.

      Honestly though, how did this happen? Wait, I know, when they gave away the songs teh got the trojan and the DMR mixed up and thats how all those trojans got on those computers. Lets blame Sony for thinking up the enitre DMR thing.

      Wouldn't it be funny if that really happened and McDonalds sued Sony for them getting the two mixed up?

      (reply to this comment) (link to this comment)

    • Oct 16th, 2006 @ 11:23am

      Re: McD

      by Big Fat Fatty

      Nice, haha.

      (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 9:38am
    by Anonymous Coward

    I eat at McD's....No I'm not fat, or stupid. So all you wannabe bloggers with your worthless opinions can suck my cheeseburger spraying asshole. McDonalds FTW!!

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 10:02am

    Same old story

    by nunya_bidness

    McDonalds has been selling trojans for years, they are disguised as various food items, and once consumed can cause all sorts of problems to your operating systems. Several variations such as the BigMac and McLobster can empty the contents of your entire digestive system in a matter of minutes! Other more malicous ones like the salads and "French" fries, have the ability to alter perception and cause the victim to consume abnormal amounts, and deposit clogging residue in the circulatory system, only to show up years later in the form of a heart attach. We must ban together to stop this relentless foe once and for all.

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 10:02am

    Snickering

    by anna

    Do you want fries with that spam?

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 10:07am

    'doh

    by Mr.BingoBango

    Do you want fry-ware with that?

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 10:13am

    Pet peeve

    by Brad

    NOT "affected".

    Rather "effected".

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 10:38am

    Spam-N-Eggs Please!

    by Squidly

    And here I thought the only McDonalds that sold spam was in Hawaii!

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 10:52am

    Turned off after Monopoly scam

    by Skeptic

    I've been wary of McD's prize offerings since that dude ripped off all the winning Monopoly tickets a few years back. I would've hoped for very careful consideration before implementing ANY prize program.

    I'll bet corporate is very upset about this one...

    (reply to this comment) (link to this comment)

  • Oct 16th, 2006 @ 11:56am

    Trojan?

    by RaYz

    The trojan can start any where from the website you login to, or from playing the mp3. The way that Windows O/S is currently written, it can come from anywhere! No viruses on my Macbook here :)....yet...

    (reply to this comment) (link to this comment)

  • Oct 25th, 2006 @ 11:42am

    Re: #34

    by Dainichi

    Watch out, the macs are starting to use intel chipsets. This means that any code written for windows and x86 is potentially just a few lines shy of being a mac proggie.

    The difference before was something along the lines of the following example

    Windows:
    this is data in memory: ioioiiii
    Mac:
    this is data in memory: 11110101
    the difference is in the order of the bits

    Now with the Mac-intel the difference is more like
    windows:
    ioioiiii
    macintel:
    IOIOIIII
    the diference is more just the format

    (reply to this comment) (link to this comment)

    • Apr 10th, 2007 @ 11:10pm

      Re: Re: #34

      by Robyn

      There's a lot more potential than reality in this danger.

      Keep in mind that Linux has been running on x86 chipsets for a LONG time, and code written for Windows AND x86 lacked not only the equivalent system calls in Linux, but might not even get to EXECUTE on Linux.

      Also keep in mind that Mac-Intel can only run X, which is based on UNIX.

      (reply to this comment) (link to this comment)

  • Feb 6th, 2007 @ 11:32pm

    right...

    by a dude

    mcdonalds is nice once in a while, and shit happens. and ur stupid to think that an mp3 from a kidsmeal is gonaa be worth anything. these things are made to be cheap and crap

    (reply to this comment) (link to this comment)

  • Jan 28th, 2008 @ 2:43am

    not happy!!!

    by rahul

    Mc Donald's are just WANKERS!!! how dare they do this!! i am very annoyed!!:P:P:P

    (reply to this comment) (link to this comment)

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