What's The Bigger Scam? Clickfraud Or Clickfraud Class Action Settlement?
from the ah,-the-class-action-swindle dept
While the advertisers suing Google over clickfraud got just a bit of pocket change out of the company (something they were upset about), they're probably a lot happier with that result than what came out of a similar lawsuit against Yahoo. zanek writes "Disgruntled Yahoo! advertisers who were hoping for just compensation from the Pay-Per-Click fraud settlement may as well get over it. Here's the short version: Yahoo! names an insider to watch ad traffic, invites 3 advertisers a year to chat, promises to make an effort to come up with industry-wide standards, extends its fraud claim period, and gives you an advertising credit... if you can prove you were harmed. I almost forgot the best part. Your class action attorneys walk away with nearly five million bucks. D'oh!" Of course, this is pretty standard for class action lawsuits these days. Also, in Yahoo's defense, so far the evidence that has been shown suggests that those who are suing are making a much bigger deal out of clickfraud than is justified. So, perhaps they don't really deserve much compensation anyway. Of course, that doesn't explain why the lawyers get so much money, but that's what lawyers do.