Copy Protection Killing The Promotional Value Of Content
from the missing-the-point-in-a-big,-big-way dept
The folks over at YouTube are hoping to change that, by working with various record labels to go back to the roots of music videos as promotional material and putting up music videos for free on YouTube. However, it's not clear that everyone has figured this basic concept out just yet. Over the last few weeks, the band OK Go has build up something of a cult following for its video of the band on treadmills for the song "Here It Goes Again." It's been passed around via email, on blogs and I even saw it mentioned on some TV show. The video is available on the band's website and YouTube among other places. However, Tim Lee noticed that on the band's blog they ask people to go to VH1's site to vote for their video. There's just one problem: Tim is on a Mac, and the video on VH1's site won't play on his Mac, because it's incompatible with the Microsoft DRM that VH1 seems to be using for no good reason at all. As Tim explains, this is beyond pointless. It's actually harmful to the idea of using the video as promotion (as the band clearly wants). There's simply no reason to use copy protection technology here -- as it completely goes against the very point of music videos. However, with the industry continually beating the "DRM is necessary" drum, it's no surprise that VH1 would feel compelled to put DRM where it absolutely isn't needed.