It seems like every few days now there's some mainstream press article looking at whether there is or there is not a new internet bubble. We won't come down on one side or the other, but will note one similarity. Following so much domain name speculating, comes the news that the domain name diamond.com has been sold for $7.5 million. That number is significant, because for those of you who were around in the last bubble, it was the highest price paid for a domain name at the height of the last bubble, about six months before the internet world started to deflate. Business.com was sold for the same $7.5 million and never really became anything special. Perhaps times have changed, and perhaps we're not accounting for inflation... but $7.5 million is an awful lot for a name.
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