Company Sues Google Suggest, May We Suggest An Alternative?
from the another-one dept
As Google has grown it's obviously become quite the lawsuit magnet. Some have sued it for not ranking them high enough in their index, while others have complained that Google links to illicit content, like child porn. In the latter case, the law's clear that Google is not responsible for others' content. But now a company is suing Google over their Google Suggest service, which offers search suggestions as the user types. They're not complaining, as one might have guessed, that Google isn't suggesting the company name, but rather that suggestions with the company name add words like crack and serials, which then point to tools that help hack the company's products. Google's likely defense, that the service just uses a neutral algorithm that reflects what people are searching for, might run into trouble since they do actively edit some suggestions (porn related ones, for example). Also, given the tech sophistication of some judges and juries, they might have a hard time explaining how a service called Google Suggest isn't really suggesting that people hack the company's software. It seems like this problem could be resolved, simply by adding some well-known hacker keywords to the banned list. This might impair some legitimate searches, but probably wouldn't cause too much damage to the largely experimental project. Now why, again, is a lawsuit the best way to solve this problem?