So Much For Commoditization, PC Makers Selling More Than Just Boxes
from the Nick-Carr,-are-you-paying-attention? dept
For years the PC makers have been content to all put out the same grey boxes, only to compete on price, customer service, and logistical expertise. But now things are moving in the other direction. Though Apple now uses the same guts as their competitors, the company is thriving with unique designs and features. HP, too, has been gaining market share from Dell by emphasizing their uniqueness. Today the company showed off their newest laptops which sport fresh designs, new colors, and features for optimizing media. Meanwhile, Dell, which once revolutionized the PC business model, is paying the price for its singular focus on cutting costs. Yesterday, the company, which has seen its fortunes sag in recent years, warned that profits would be weaker than expected. No doubt, part of this shift has to do with the growing popularity of laptops, which, like mobile phones, are part fashion symbol. The handset makers have shown that people are willing to pay a premium for style. But it's also important that when everybody in an industry is convinced of one thing, in this case that commoditization is totally inevitable, bucking the trend can be a strong strategy.






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Not so fast
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re: not so fast
most IT managers could care less what the office pc's, laptops and servers look like.You are right! They care about how well they run and the quality of service and support they receive if it does break. I'm afraid Dell doesn't provide the quality service/support anymore and their system tend to last just longer than the 90 day warranty.
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Re: give me the parts, i'll build it myself. thank
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Re: Re: give me the parts, i'll build it myself. t
Building your own is not about the total cost. It's about using quality components, each at a good price. The total price might be more, but you have a better computer than one built with commodity-quality parts supplied by the lowest bidder.
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Re: Re: give me the parts, i'll build it myself. t
Back to the original topic, people were bound to catch on that Dell et al are just large-scale assemblers, doing what many teenagers do in their basements. A Dell box and an HP box look more or less the same on the inside, so something else has to set them apart. Offering a wide variety of products, good looking cases, and a snazzy image (as in, it's cool to be seen with an iPod) will do a lot for a company.
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Re: Re: Re: give me the parts, i'll build it mysel
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Re: Re: Re: Re: give me the parts, i'll build it m
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Re: Not so fast
Dell made a deal with the devil for marketing funds, and now they are back at the crossroads..
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Re: Re: Re: Re: Re: give me the parts, i'll build
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Re: Re: Re: Re: Re: Re: give me the parts, i'll bu
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Nick Carr are you listening?
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Commoditization and End of Moore's Law
http://boston.indymedia.org/newswire/display/73250/index.php
but this is just snippets from a longer article.
How can I get my hands on the original?
I agree with the poster that end of M.L. and commoditization are like a Category 9 storm.
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