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1.  

   Umm...

   

   Tim, Mar 3rd, 2006 @ 1:57pm

   
   

   If you're going to pontificate about big media, at least have a clue about the business. Virtually every major media company (Time Warner, News Corp, CBS, Viacom, Conde Nast, Vivendi, Disney, etc.) has been built by acquisition, many of which have worked incredibly well.
   
   Actually, I think the hard part is identifying a big media company that didn't grow in this fashion. The reality of the business (like it or not) is that it's much more profitable to buy established media properties than to try to build them or create "innovative" new ideas.
   
   

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2.  

   Re: Umm...

   

   Anonymous Coward, Mar 3rd, 2006 @ 2:07pm

   
   

   Just state your opinion without insulting the submitter. As it stands you won't have me reading passed the first sentence of your flamebait post.

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3.  

   Re: Umm...

   

   Rikko, Mar 3rd, 2006 @ 2:21pm

   
   

   I bothered to read it and he didn't substantiate anything he said and didn't really counter anything Joe said, either. But I guess if two things have feathers they're ducks, right?

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4.  

   Re: Umm...

   

   Alan, Mar 3rd, 2006 @ 2:37pm

   
   

   I disagree...both people have facts..although on the far side of the faces of each other. joe is stating that buying a company just because its the "New GOTTA HAVE IT thing on the block" is downright stupid as a business venture. most of the "it" companies usually have an EXTREMELY short lifespan due to the "it" fad fades quickly. That part I can agree to...to just buy a company because its the thing that the children are into right now is a great way to go bankrupt. HOWEVER...on the other side..yes...buying an established company can be far superior to creating your own. They have already done the necessary footwork to build a clientelle, have a set business parameter, and already have fully staffed the business. That equals ALOT of ease when it comes to the buyer. He/She doesn't have to do anything to aquire the business except come up with cash. It can be JUST as risky as starting your own however, as you might have to deal with the previous owners staffing loyalties, possible changes in staffing or just having the clientelle sway towards the next comapny. basically, in plain english...DO YOUR HOMEWORK BEFORE BUYING A COMPANY.

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5.  

   Big media on the internet

   

   Brian, Mar 3rd, 2006 @ 2:45pm

   
   

   "Getting" the internet doesn't equal "being cool" on the internet. There are a lot of cool sites, but that doesn't mean they "get" the internet.
   
   I'd say "big media" is doing just fine. Is it cooler to be obscure and small, or to get millions of page views per day? I guess that's a matter of perspective.
   
   And I had a trampoline last summer...14 footer...wasn't all that cool after awhile. :)

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6.  

   Re: Big media on the internet

   

   Mark Kitchen, Mar 3rd, 2006 @ 5:50pm

   
   

   I'm sure this comment will turn out to mirror "Who will need more than 640K of RAM", but;
   
   Between the various blogging sites and myspace, who is left to populate the newly created or revampted social networking sites of tomorrow?
   

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7.  

   Re: Big media on the internet

   

   Anonymous Coward, Mar 3rd, 2006 @ 8:28pm

   
   

   "who is left to populate the newly created or revampted social networking sites of tomorrow?"
   
   With the things these kids do today, chances are that the "who" you are speaking of, will be the kids of the kids of today.

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8.  

   Re: Umm...

   

   Tim, Mar 4th, 2006 @ 6:17am

   
   

   I used incendiary language because the original poster used it. It's apparently in the Techdirt manual of style to snarkily insult "management". That's fine, but I think it's important to call people on errors and/or a basic misunderstanding of the industry's fundamentals.
   
   Joe described growth via acquisition in the media business as putting "lipstick on a pig", and "not a wise growth strategy". First, he clearly didn't understand that this is the basic M.O. of big media, and has been for the last fifty years. It's managed to be a fairly successful strategy, though there have been some high profile flops as well. Second, he didn't know what company was being acquired, making the statements speculative at best and likely negligent.
   
   I think this lack of thought is worthy of being called out, and thought that borrowing from the manual of style would be appreciated by other TechDirt readers.
   
   To the commenter that said my point wasn't backed up, it's hard to know how much data ws truly needed. All of the companies I listed grew from small companies via near-constant acquisition, so those with a reasonable familiarity with their businesses would understand my point. I expect that everyone else was still high-fiving about the lipstick-on-a-pig comment, so didn't bother to elucidate. Plus, listing what they've done is an exhausting task. Here's a News Corp chronology, for example:
   http://www.ketupa.net/murdoch2.htm
   

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9.  

   Huh?

   

   Tin Ear, Mar 4th, 2006 @ 12:02pm

   
   

   I thought this article was going to be about trampolines...

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10.  

    Re: Huh?

    

    Anonymous Coward, Mar 5th, 2006 @ 1:07am

    
    

    Trampoline was the newest olympic sport for 2004.

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11.  

    Re: Huh?

    

    Okita Soji, Mar 5th, 2006 @ 12:58pm

    
    

    Indeed. More trampolines in the news. I'm all for it.

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12.  

    Re: Huh?

    

    Trampolines4Ever, Mar 5th, 2006 @ 5:56pm

    
    

    I Heart Trampolines. TRAMPOLINES 4 EVER!

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13.  

    Re: Big media on the internet

    

    College Kid, Mar 5th, 2006 @ 10:28pm

    
    

    Ever heard of facebook.com, which some 80-90 percent of college students in the states use, of which 60 percent use daily? i know i do.

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14.  

    ...is great

    

    yer mom..., Mar 5th, 2006 @ 11:55pm

    
    

    This whole article, thread and comment posting are all a big, fat, ugly, waste of my time. I wouldn't have even replied to this pile of caucasian dung if it weren't for the fact that simply reading it left the inside of my mouth feeling like a skinny tranny boy hooker. Half of the people on this post sound like more of a sheet-head than I do, and I'll even up the anti by saying that I'll slap my lipstickdick in tuna. Peace bieortces.

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15.  

    Re: ...is great

    

    Anonymous Coward, Mar 6th, 2006 @ 8:58am

    
    

    it probably isn't the first time you've done this and most possibly wont be the last time either.

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16.  

    No Subject Given

    

    Michael, Mar 6th, 2006 @ 9:31am

    
    

    Uhhh... trampolines!

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