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Overhype

by Mike Masnick

Mon, Feb 7th 2005 12:07pm





GoDaddy Leverages The Streisand Effect For All It's Worth

from the all-about-the-markerting-effort dept

The Streisand Effect is what happens when someone decides they want to ban or censor something, and that very attempt to make something goes away, makes it much, much bigger than ever before. In the past, we've had plenty of stories about companies who misunderstand this to their own detriment. However, it appears that at least one company (and possibly a few more) understand it fully. Witness the ridiculous amount of attention GoDaddy is receiving for having their second Super Bowl spot canceled by a concerned NFL, even though the same exact ad had already been shown. GoDaddy's CEO immediately blogged about how the ad was pulled at the last second, and now the company is getting much more publicity than they could have possibly expected from the $2.4 million ad buy. We did note, a few months ago, that the FCC's crackdown on what they viewed as "indecency" would be used by marketers as an advertising tool and this is just the latest example. Ah, yes, the laws of unintended consequences at work.

5 Comments | Leave a Comment..


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  1.  

    No Subject Given

    identicon
    Glenn, Feb 7th, 2005 @ 3:18pm

    It was one of the best commercials yesterday...

    [ reply to this | link to this | view in thread ]

  2.  

    No Subject Given

    identicon
    Anonymous Coward, Feb 7th, 2005 @ 6:14pm

    Actually, the commercial itself was stupid. If you want to see a bimbo swinging her tits around, yeah, it was good for that.

    [ reply to this | link to this | view in thread ]

  3.  

    Streisand Effect...

    identicon
    BG, Feb 8th, 2005 @ 6:38am

    Mike, could you be the first to come up with a term that defines this opposite effect where one WOULD think ahead more than two steps? (or is there one already?) I keep thinking that we all should be intelligent enough by now as humans to be able to do this. Maybe just anti-Streisand would do.....

    [ reply to this | link to this | view in thread ]

  4.  

    Unimportant consequences

    identicon
    Hiawatha Bray, Feb 8th, 2005 @ 7:25am

    So GoDaddy got more publicity because the second ad got pulled. This is put forward as if it undercuts the purpose of pulling the ad. Of course it doesn't. If the network wanted to avoid offending some viewers, it did so, however imperfectly. (It ran the first time, remember.) But if GoDaddy got more customers as a result of the ad being pulled, I doubt those who'd oppose the ad would care. They don't object to GoDaddy making money; they object to the ad being shown on TV. So this sounds like a situation in which each side gets what it wants. Another unintended consequence, perhaps.

    [ reply to this | link to this | view in thread ]

  5.  

    Nikki Cappelli The Actress Nude

    identicon
    MissGoDaddy, Feb 10th, 2005 @ 7:47am

    We have the GoDaddy Girl Nude
    http://www.missgodaddy.com
    40 pics all free no porn ads

    [ reply to this | link to this | view in thread ]


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