Trademark Resolution: Postal Service To Promote The Postal Service
from the innovative dept
For all the stories we hear about ridiculous trademark lawsuits and cease & desist letters, here's an interesting twist. Copyfight is pointing to a NY Times article that talks about the innovative way the US Postal Service settled a trademark dispute with a band called Postal Service. After originally sending a cease & desist, the two sides worked out an agreement where the band would help promote the actual Postal Service, which also would help the USPS try to get a little more attention from that younger generation who doesn't quite see the need for the Postal Service. Of course, you could question why a cease & desist was needed at all. Was there anyone out there who would actually confuse a CD from a band for the actual United States Postal Service? It seems unlikely. But, if you believe that it really was a threat, maybe you'll also believe that teens and 20-year-olds will suddenly start rushing to the post office rather than sending email just because some music act says they should.
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Could work...
Of course they could finish their shows by "going postal" and squirting the audience with super-soakers...
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Re: Could work...
They are a pretty cool band when it comes right down to it too. IMHO they have a few pretty good tracks anyway.
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No Subject Given
Wasn't Chicago Transit Authority forced to change its name by the actual CTA, 35 years ago? They subsequently recorded under the name Chicago.
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Organizations that don't defend their copyrights against all comers risk losing the ability to defend against any. You don't want to give a real infringer the ability to point to another case where you didn't take some action and accuse you of discriminatory conduct.
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Re: Could work...
better watch what you say there, The Tragically Hip might be sending you a cease and desist letter for trademark violation ;)
http://www.thehip.com/
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