An anti-spam company showed a bunch of emails to people to see if they could spot the phishing scam emails from the legitimate emails and discovered that an awful lot of people are easily fooled. 28% of the time, people thought scam emails were legit. No wonder they're so popular these days. The study also turned up that there are problems with false negatives as well. A large number of perfectly legitimate emails are now being dismissed as fraudulent by users who are too weary of phishing scams. This, obviously, can be quite troublesome for companies who need a legitimate way to contact their customers. The answer seems pretty simple: don't put URLs in emails any more. If you need someone to check their account, tell them to go to your webpage and login, and have a clear splash page that details the issue. Then, convince people not to click on emails in these messages.
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