People Know The Difference Between Spam And A Legitimate Newsletter

from the not-so-hard dept

Despite the claims from some who say that email is dead for newsletters, most people have adjusted and are smart enough to recognize the difference between an email newsletter they signed up for and spam. The real issue is that newsletter recipients are a demanding bunch (as they should be!), and have a very "what have you done for me lately?" attitude. Thus, if a newsletter isn't serving their needs, they stop reading it. For many people, simply designating a newsletter as spam and letting the filter handle the rest is much easier than the unsubscribe process that many newsletters require you to go through. The collateral damage on this is that many spam filters that take user inputs in deciding what's spam, end up declaring legitimate newsletters as spam for other users, because some felt it lost its usefulness. In other words, it's not that people are getting confused and think that legitimate newsletters are spam. It's just that the newsletters stopped being useful and the spam filter provided an easier "unsubscribe" process.

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