Disney To Offer Their Own Video On Demand Service
from the who-needs-middlemen? dept
Disney sure is getting aggressive when it comes to new forms of movie distribution. Last week they got a lot of attention for selling self-destructing DVDs, and now they're going to offer their very own video-on-demand service that completely bypasses the local cable or satellite provider. Of course, you have to rent yet another set-top box for this to work. Does this mean if every movie studio goes this route, we're going to have a stack of about twenty set top boxes to put on our TV? Disney claims that they'll offer movies from other studios, but you have to wonder how prominently displayed they'll be. From the sound of it, this is really a modified DVR. It comes "pre-stocked" with 100 movies, and 10 new movies are "downloaded" to the box every week. Users have to pay both a rental fee on the box, itself, and then on each movie they want to watch. There are, of course, plenty of annoying restrictions on top of the fees. Once you start watching a movie, you have to watch the whole thing within a 24-hour period - or pay again. Fees haven't been decided, but they'll likely be about the same as it costs to rent a movie. This will seem too high to most consumers, since they know that Disney is saving money by offering movies this way. It will also be interesting to see how the various cable companies and other video-on-demand providers respond to this attempt to cut them out of the business.