Google CEO To Advertisers: Stop Scaring Users
from the seems-so-obvious dept
It’s a bit upsetting that this is newsworthy, but apparently most folks in the advertising and media world still haven’t grasped the concept that intrusive, annoying advertising doesn’t help sell anything – and is more likely to piss off users than anything else. Google’s CEO, Eric Schmidt, gave a keynote address today to advertisers telling them to stop alientating users. He’s quoted as saying: “My view of the world starts with the end user. It’s important the advertising model doesn’t scare the user.” It seems like such an obvious statement, but I’m afraid advertisers still think the answer is to go the other direction and become even more intrusive.
Comments on “Google CEO To Advertisers: Stop Scaring Users”
Proof...
This is proof why Google is, and always will be the choice of hackers and computer enthusiasts everywhere…and my search engine of choice for the future… The only folks who hate Google are the marketeers, who we all hate anyway, so it isn’t much of an issue what they think anyway.
No Subject Given
Those advertisments that slide across your screen and obsure the content (and often just fudge up my computer so all my browsers get shut down) = the worst.