End Of Year Search Engine Data Says More About PR Team Than Users

from the so-cool dept

We already know there are some differences between the users of different search engines. Users of MSN and AOL, if you’ll recall, are more inclined to click on ads than users of Yahoo and Google, which some people (not necessarily us, of course) might be a result of having a more gullible user base. Nick Carr claims to have found more interesting demographic information, from lists of the most popular search results put out by Google, Yahoo and AOL. According to Google’s list, its userbase is a hip, web-savvy crowd, that searches for things like Wikipedia and Metacafe (of course, how web savvy can you really be if you need Google to find those sites?). Meanwhile, Yahoo users are more into pop culture, as popular searches apparently include Britney Spears and Shakira. Meanwhile, those old-timers still using AOL tend to look for more, well, boring things, like cars and maps. Unfortunately, it may not be quite so simple. These lists are obviously scrubbed of anything that might be raunchy, or suggest that people are searching for their competitors. As it is, the real #1 most searched term on AOL happens to be “Google”, which we know from the company’s massive data leak this summer. So rather than telling us much about the users of the different sites, it would seem that these lists are basically just a way to project a certain image onto its users. So what is it saying that AOL is claiming that its top search term is “weather”?

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “End Of Year Search Engine Data Says More About PR Team Than Users”

Subscribe: RSS Leave a comment
erica (user link) says:

Google plus

Google has a great idea with mis-spellings – offering the “did you mean..” with different (most times, but not all) correct spelling. Plus, I like the simplicity of Google’s page that msn, aol, yahoo and many others have – just the search box… not all the news and other full page.. loads up much quicker. Those are the reasons I use google instead of the other search engines. Simplicity.

Also… considering most search engines are fed by google… either directly or indirectly… it says a lot about where most search engines get data. I do not see another search engine that feeds as many other search engines as google does



Solo says:

“…things like Wikipedia and Metacafe (of course, how web savvy can you really be if you need Google to find those sites?)”

It’s easier to type in the searchbox and find the wikipedia entry in the search result. Obviously, I could find my wikipedia bookmark, then type the search term, but that takes way too many clicks.

We should ask wikipedia how much traffic they get froma google search… I bet it’s alot.

|333173|3|_||3 says:


Searching Wikipedia using google is more convienient than using its internal search system for some searches, which mena s that if the terms listed are actuallt the top words that make up the term, not the terms themselves, this is a very likely result. It would be interesting to see the top google searches rather than the fastest growing searches, a list which shouldn’t be too hard for an algorythm to generate. using goolge to search for Yahoo and yahoo for google is just plain stupid.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...