It was a single person hired to do follow up verification on reported infringements. I will say it was very lazy, and unprofessional for that one person to not do his/her job. I am willing to bet that person no longer works for Rumblefish, or at least is on notice, should he or she be presented with another report verification instance.
The issue is with YouTube's system not Rumblefish. It was YouTube's copyright detection mechanism that reported it to Rumblefish, and then the human error of accepting what YouTube reported. That is just human laziness.
Rumblefish copyrights legitimate music and the likes, it doesn't scan the Internet looking for violations. It relies on clients reporting, however those may come.
One day...when you grow up and stop hiding behind the Anonymous Coward account, you will understand. Now get out there and sell some more magazine subscriptions for your den so you can win that bicycle.
He wasn't playing dumb. That is exactly what happened. But leave it to an Anonymous Coward to state opinions used to induce further flaming. Anonymous coward posting is how you avoid being human, and not having to actually reach out to the company for comment as did I.
The CEO of Rumblefish is actually a rather nice guy, and is willing to respond to emails directly rather than have them funnel through channels where the message would surely get mangled.
All anonymous cowards are just that...cowards! If you can live with that fact, then so can I.