I am doing it right now. I'm going forward, at least, as I perceive it. In fact no matter how many times you splice it it's impossible to stand still in time. "Now" is merely a segment.
As They Might Be Giants wrote, "You're older than you've ever been and now you're even older."
C'mon. This isn't news. The headline draws you in "Doesn't really sell that much"??? BS. It sells lots. Are people making a living off of it? Hell no. Well, not the majority anyway.
It's an open market and a level playing field, that is all. I don't think Apple has ever portrayed it as anything else. If your geek pals did, well, chalk it up to "excitement of the month."
Actually, the app store is pretty remarkable. It IS a rare opportunity for the amateur to make their presence known on a world stage without a lot of monetary risk.
Create a good idea. Work hard. Do your research. Make a good product and you WILL make money.
Revel in it while it lasts cuz it probably won't.
I've slogged thru literally hundreds of dollars worth of apps roughly $2 at a time just to find a few gems. I have 9 pages on my iPhone, half of which are games which I play infrequently but my wife and kids love `em. True, I haven't purchased as much as I used to because I finally found the apps that suit my needs. But I had a lot of fun doing it.
What's more it's given ME ideas for applications that don't yet exist.